Sølvi Merete Hjelmeland

Vision & Values

Launches Norwegian world news for clogged boat toilets

- We want people to enjoy themselves in the boat instead of having to stake up clogged pipes.

Solves well-known problem

Eco Clean, a biodegradable cleaning product that removes calcifications in toilets on boats and other vessels on the go.

That there is something many have missed, we have no doubt. After much testing in the shipping industry, we know that urine stone - which, among other things, occurs when urine meets stainless materials - is a major problem.

- Clogged boat toilets are simply a shitty job, and until now there has been no product that removes urine stones. There are many products that claim that they clean the pipes, but we know that this is not the case. Then you have to stand and stake, or replace pipes.

It is important that all the ingredients are biodegradable, in order to avoid damaging both the pipes and nature. Sustainability is paramount. 

Eventually, we hit the mark - and also impressed the customers we tested the product with, such as the Nesodden ferry MS «Prinsen». Redningsselskap, Flak AS, Torghatten AS, Royal Norwegian Boat Association.

Unique, sustainable, and international

With extensive experience in marketing, sales, and management, including in Aftenposten and Telenor, Sølvi was in no doubt. A green product that shows up in delivering on the actual problem. Then it was just a matter of getting the prescription ready. Miami was the next stop, it was incredibly exciting and After many meetings there, we started production and sales.

- Eco Clean is a product of which there is no equivalent on the market today, it is biodegradable, and after tests with, for example, Torghatten AS, we know that our product removes urinary stones.

Big visions

Sølvi is Stryning, living in Asker. We collaborate with Redningsselskap, Flak AS, the Royal Norwegian Boating Association, Plast Piratene. They also fully praise Jarle Bergli in Kjemihuset Effekt in Fredrikstad, who is responsible for production and development, Marianne Zaitzow in the design agency Affair in Larvik, who has designed the logo and label at rocket speed. Furthermore, we have Cashflow Group AS, Enetra Økonomi, Lars Brorson, and not least Laila Samuelsen with photos and Siv Sivertsen with a new website.

- Without them, this would never have happened, Sølvi emphasizes